DIGITAL SALES ASSISTANT POSITION SUMMARY: Do you enjoy working in a fast-paced environment? Are you tired of the clich� support roles that don�t let you fully show what you can do? If so, you just found the perfect gig! The Digital Sales Assistant role with the Panama City News Herald will be responsible for digital campaign strategy and fulfillment. The Digital Sales Assistant will launch digital campaigns on theledger.com as well as SEO, SEM & SMO campaigns through ThriveHive. The Digital Sales Assistant will assist in putting together monthly, client facing reports for the Account Executives and Sales Managers. Reports are to include, but not limited to, overall performance, Google Analytics insights and campaign optimizations. This individual will also assist in creative best practices and be the main conduit with our creative services team. As a Digital Sales Assistant, you will build a relationship with the client and other multimedia account executives to ensure the clients� business goals and needs are met. The Digital Sales Assistant should be proactive in uncovering issues, reporting to the client on optimizations and ensuring the overall campaign performance. REQUIRED EDUCATION, EXPERIENCE AND SKILLS: �Work experience that demonstrates an ability to perform the job required �2 � 5� years� of relevant digital support experience preferred �Understanding and proficiency with Google Analytics and reporting platforms �Ability to work with clients and sales reps to explain campaigns, understand their business needs and adjust the campaigns to best meet those needs �Strong interpersonal skills to work with all levels of management and across departments DUTIES AND RESPONSIBILITIES: The duties listed are intended as examples only and may not represent a complete list. �Campaign Fulfillment: Execute and launch campaigns quickly and accurately. This will involve working with sales reps, managers and our fulfillment teams. �Reporting: Skilled at building reports that show the value of campaign performance. Reports should not only communicate clearly the successes of the campaign, but should show areas for optimization and budget increases. Digital Sales Assistant to present the reports to the client, explaining variances to the plan and presenting options for ways to improve the plan�s effectiveness. �Strategy Development: Create and implement successful strategies based on campaign performance and client�s goals �Google Analytics: Utilizing Google Analytics, report and interpret data in clients� campaign performance reports. The Panama City News Herald is a digitally focused news and information company that combines quality journalism from�The Panama City News Herald with up-to-the-minute access of�newsherald.com. The Panama City News Herald provides innovative ways to inform, connect, and empower the people in the Florida Panhandle communities we serve. Interested applicants please submit resume to: krsmith@pcnh.com
